Kogan Page

Digital Marketing Books

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Kogan Page is the leading independent global publisher of Digital Marketing business books Founded in 1967, our award-winning work offers solutions for professional practice and academic development in print and digital form. Our digital marketing authors are experts from some of the most renowned academic institutions, international commercial enterprises and professional marketing associations.

They deliver high-level, comprehensible, professional content to our readers in key subject areas including: B2B Marketing, Mobile Marketing and Search Engine Optimization.

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Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands.

Written by a recognised industry thought-leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It will demonstrate the value content brings not only to 'owned' media initiatives, such as a company website or blog, but also the essential role content p ...

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