Kogan Page

Digital Marketing Books

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Kogan Page is the leading independent global publisher of Digital Marketing business books Founded in 1967, our award-winning work offers solutions for professional practice and academic development in print and digital form. Our digital marketing authors are experts from some of the most renowned academic institutions, international commercial enterprises and professional marketing associations.

They deliver high-level, comprehensible, professional content to our readers in key subject areas including: B2B Marketing, Mobile Marketing and Search Engine Optimization.

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About The Book

Confident Digital Content gives you the opportunity to become digitally multi-skilled and learn the fundamentals of the most important types of digital creativity. Whatever your career path, being able to produce exciting and creative content online, whether through video, design, digital journalism or social media, can supercharge your professional career and empower your entrepreneurial pursuits.

Confident Digital Content teaches you valuable hard skills, including how to create and upload great video content, graphic design, photography for social media, community management, digital strategy and metrics, and helps you learn them through practical exercises in every chapter. It also provides insightful guidance on how to boost your career and employability by honing your leadership, creativity and entrepreneurial skills in the world of digital. Case studies ...

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