Confident Digital Content

Learn how to produce excellent creative online content to empower your career, enhance your business and boost your professional skill.


About The Author

Adam Waters

Has been producing digital content for over 10 years. Previously a Senior Digital Producer at Bloomberg, he is currently Head of Digital at the British Forces Broadcasting Service. Waters is also a juror for the Royal Television Society Journalism Awards and regularly serves as a digital adviser to charities and the UK government. He is passionate about digital skills and modern journalism and regularly runs classes and mentorship programmes for young people and graduates.

Confident Digital Content gives you the opportunity to become digitally multi-skilled and learn the fundamentals of the most important types of digital creativity. Whatever your career path, being able to produce exciting and creative content online, whether through video, design, digital journalism or social media, can supercharge your professional career and empower your entrepreneurial pursuits.

Confident Digital Content teaches you valuable hard skills, including how to create and upload great video content, graphic design, photography for social media, community management, digital strategy and metrics, and helps you learn them through practical exercises in every chapter. It also provides insightful guidance on how to boost your career and employability by honing your leadership, creativity and entrepreneurial skills in the world of digital. Case studies from inspiring individuals at organizations including CNN International, the Red Cross, Mumsnet, Bunsters Hot Sauces, Sky, Gatwick Airport, and Innocent show you real world examples of excellent digital content in practice. This book is your ultimate guide to achieving the technical proficiency and confidence to start an inspiring digital career path, whether your ambition is to rise to the top of your chosen industry, be a successful freelancer or become an entrepreneur.