Understanding Social Media

Learn how to use social media channels to grow your customer base, increase engagement and build a business, with this ultimate guide to social media.


Book Details

Dimensions 157 x 234 cm

About The Author

Damian Ryan

Is a digital marketing expert and has been working at the forefront of the media industry for 25 years. He created the first Internet magazine in Ireland in 1996 before launching the first digital marketing agency in the UK and Ireland in 1998. He now works in the global mergers and acquisitions business where he specialises in digital marketing.

Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms.

Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as ‘How do you create a compelling social media campaign?’, ‘How do you build and engage with an audience?’ and ‘Where is the line between online PR and social media drawn?’ It is the most comprehensive and practical reference guide to social media available.